Small business website checklist
Twelve things every small business website needs, from a clear first screen to a working form — check your own site in five minutes.
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Mockup first. Money later. The homepage mockup is free. You pay when you like it.
Fill in the brief · 5 minutes* after we receive your materials
The first screen
A visitor decides in seconds. The first screen should say what you do, where you work and how to contact you, without scrolling.
- What you do, in one line
- Where you work
- A call or contact button
- A real photo of your work
Trust and details
Customers want proof before they call. Show what you have actually done and the facts that matter for your trade.
- Services with “from” prices
- Photos of real work
- License, insurance, years in business — only true facts
- Links to your real Google or Yelp reviews
Things that break quietly
Forms stop sending, hours go out of date, and pages slow down. Check these every month or put the site on a care plan.
- The contact form actually delivers
- Hours and phone are current
- The site loads fast on a phone
- Google can find it: sitemap and Search Console
What your customers search for
- small business website checklist
- what should a business website include
- website must haves
- business website pages
- website essentials
Questions
What pages does a small business website need?
At minimum: a homepage, services, examples of work and contact. More services or cities deserve their own pages.
Do I need a privacy policy?
If your site collects names, emails or phone numbers, a plain privacy policy is expected; ask a lawyer about your specific case.
How often should I update my website?
Check it monthly: hours, prices, photos and that the form still works.